Trevor Plagg is a designer, artist, and driving enthusiast living in Grand Rapids MI.
When I started at ZZPerformance, we didn't have analytics for any of our social outlets. The random and often disorganized posting routine left much more to be desired for instant outreach and future growth. So, I created this report to help us better make data-driven decisions.
With this report and many other tactics developed along the way grew these social channels over the 4 years of working at ZZPerformance:
FACEBOOK: Increased total reach by 925%
INSTAGRAM: 16k to 27k followers
TIKTOK: Created and grew to 10k followers in less than 2 years
YOUTUBE: 5k to 28k subscribers